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Crypto for Good | Brand Identity & Campaign Design

Client: The Giving Block
Role: Creative concept, visual identity, typography, and campaign design
Tools: Adobe Illustrator, Figma, Adobe Photoshop, Adobe After Effects

I developed the creative concept, visual style, design, and typography for Crypto for Good, a fundraising campaign for The Giving Block. The team provided the campaign name; I proposed its visual direction, which was reviewed and approved by the stakeholders.

The identity deliberately moved beyond the traditional visual language of donation campaigns. A vivid purple palette, expressive white typography, yellow accents, photography, and illustrative graphics made the campaign feel energetic and approachable. I used these elements to connect crypto culture with human stories and charitable impact.

I built a visual system that could support branding, social media, video, and website design. The social pieces shown here cover the campaign’s mission and goal, donation updates, nonprofit categories, impact stories, and supporter recognition. Square and landscape formats demonstrate how the identity could adapt across channels while retaining a recognizable voice.

My workflow brought together Adobe Illustrator, Figma, Adobe Photoshop, and Adobe After Effects. The design work focused on the relationship between typography and imagery, a consistent hierarchy for campaign messages, and flexible compositions that could carry both emotional stories and fundraising information.

This was a turning point in my development as a designer. It expanded my work from individual promotional pieces into a connected campaign experience across brand, social, motion, and web—and strengthened my ability to present a creative direction and carry it through stakeholder approval.

The campaign was later discontinued due to legal concerns related to the use of its name. The name had been defined by The Giving Block team. This portfolio entry documents my approved visual proposal and design work, rather than an active campaign.

Crypto for Good visual identity designed by Jaime Sosa, featuring expressive white lettering, a yellow accent, and crypto graphics on a purple background.
Crypto for Good mission graphic designed by Jaime Sosa, pairing bold typography with a photographic card, hearts, and illustrative crypto graphics.
Crypto for Good goal graphic designed by Jaime Sosa, featuring a donation interface composition, large white typography, and yellow accents.
Crypto for Good fundraising update designed by Jaime Sosa, with prominent white numerals, purple campaign graphics, and a yellow call to action.
Crypto for Good nonprofit category graphic designed by Jaime Sosa, arranging photographs for education, animals, and health within white card frames.
Weekly donation graphic designed by Jaime Sosa for Crypto for Good, using bold white numerals, confetti, and purple campaign graphics.
Crypto for Good weekly top-three graphic designed by Jaime Sosa, combining nonprofit category photographs, ranked cards, and donation figures.
Crypto for Good impact graphic designed by Jaime Sosa for Friends of Bonobos, integrating a bonobo photograph, impact figures, and white information cards.
Crypto for Good Oceanic Society impact graphic designed by Jaime Sosa, combining a conservation photograph, bold headings, and fundraising information panels.
Crypto for Good supporter recognition graphic designed by Jaime Sosa, with oversized white thank-you lettering and subtle crypto illustrations on purple.
Landscape mission graphic designed by Jaime Sosa for Crypto for Good, adapting the campaign typography, photography, and purple visual system for social channels.
Landscape campaign goal graphic designed by Jaime Sosa for Crypto for Good, balancing large typography with a donation interface and yellow accents.
Landscape fundraising update designed by Jaime Sosa for Crypto for Good, using centered typography, a donation total, and the campaign’s purple graphic identity.