The Giving Block — Stock Donation Explainer

I created a motion graphics video for The Giving Block to explain how stock donations move from a donor’s brokerage account to a nonprofit. Designed for social media, the piece turns a multistep process into a clear visual story, combining animated illustrations, product interface visuals, and concise messaging.

The creative approach follows The Giving Block’s brand identity, using its colors, typography, and illustration style throughout. Each scene gives viewers a specific step to follow, from selecting shares and transferring them to receiving a donation receipt and delivering funds to the nonprofit.

I used Adobe Illustrator to prepare graphic assets and Adobe After Effects to animate and assemble the sequences. The motion design combines animated typography, illustrated financial elements, and transitions that connect each stage of the donation journey. AI-generated audio provides the narration, with visual timing built around its delivery.

The vertical composition was designed for mobile viewing, with prominent text, focused layouts, and captions that support understanding when watching without sound. The result is a branded social video that makes a specialized fundraising product easier to understand while showcasing its donor experience.

Role: Motion design, illustration preparation, video editing, and AI audio production
Tools: Adobe After Effects, Adobe Illustrator, AI-generated audio
Format: Vertical video · Social media · Product explainer