Client: The Giving Block
Role: Creative concept, visual identity, typography, and campaign design
Tools: Adobe Illustrator, Figma, Adobe Photoshop, Adobe After Effects

I developed the creative concept, visual style, design, and typography for Crypto for Good, a fundraising campaign for The Giving Block. The team provided the campaign name; I proposed its visual direction, which was reviewed and approved by the stakeholders.

The identity deliberately moved beyond the traditional visual language of donation campaigns. A vivid purple palette, expressive white typography, yellow accents, photography, and illustrative graphics made the campaign feel energetic and approachable. I used these elements to connect crypto culture with human stories and charitable impact.

I built a visual system that could support branding, social media, video, and website design. The social pieces shown here cover the campaign’s mission and goal, donation updates, nonprofit categories, impact stories, and supporter recognition. Square and landscape formats demonstrate how the identity could adapt across channels while retaining a recognizable voice.

My workflow brought together Adobe Illustrator, Figma, Adobe Photoshop, and Adobe After Effects. The design work focused on the relationship between typography and imagery, a consistent hierarchy for campaign messages, and flexible compositions that could carry both emotional stories and fundraising information.

This was a turning point in my development as a designer. It expanded my work from individual promotional pieces into a connected campaign experience across brand, social, motion, and web—and strengthened my ability to present a creative direction and carry it through stakeholder approval.

The campaign was later discontinued due to legal concerns related to the use of its name. The name had been defined by The Giving Block team. This portfolio entry documents my approved visual proposal and design work, rather than an active campaign.

Client: The Giving Block
Role: Social media design and visual composition
Tools: Adobe Illustrator, Figma, Adobe Photoshop, Adobe After Effects

I designed social media graphics for The Giving Block’s promotion of crypto donations to TeamWater. The work supported a campaign associated with MrBeast and focused on making the connection between crypto giving and access to clean water immediately understandable in a social feed.

My contribution was the design and visual composition of the promotional pieces. I brought together photographs, crypto symbols, campaign branding, and concise messages within a coordinated blue visual system. Strong headlines establish the message, while yellow accents, hearts, and energetic background rays guide attention toward the campaign and its call to donate.

The collection includes a MrBeast composition with a crypto-themed cannon, a photo-based piece connecting the campaign with clean water, and a graphic celebrating the record-setting fundraising livestream. Each piece adapts the same visual language to a different communication need: participation, purpose, or campaign momentum.

My workflow used Adobe Illustrator, Figma, Adobe Photoshop, and Adobe After Effects. The static pieces shown here highlight typography, image composition, asset integration, and consistency across the campaign’s social media communications.

This project demonstrates my ability to translate a collaborative fundraising initiative into clear, engaging promotional design while working within an established campaign identity.

Campaign context: The Giving Block’s TeamWater case study